Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

How does the cloud support business continuity?

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]

How dashboards can help your business grow

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various channels. Whether their purpose […]

Leverage business intelligence to achieve your SMB goals

Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them. But times have changed. SMBs now have access to a vast range of […]

How your business benefits from technology business reviews

It usually takes a substantial amount of human and technological resources to manage a company’s entire IT system. This can be a challenge for many small- to medium-sized businesses (SMBs), as they tend to have limited resources. So if you want to ensure that your SMB’s IT assets are performing optimally, it’s crucial to conduct […]

Why you should use a UPS for network hardware

Power outages are a major inconvenience to businesses. Even a few hours without electricity can lead to thousands of dollars in lost productivity and revenue. Fortunately, there’s something businesses like yours can do to reduce the effects of power outages, and that’s using an uninterrupted power supply (UPS) for your computers and networking equipment. Read […]

4 Benefits of adopting new business technology

Business technology is constantly changing — and if you don’t keep up with innovations in business IT, you could end up being left behind by your competitors. And gaining a competitive edge is just one of the many reasons why you should upgrade your business IT now — here are four others. Better efficiency Implementing […]

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still plenty of misconceptions about DR. Here are three myths that no longer apply. Myth 1: […]

Top tips when selecting an MSP for your business

Technology underpins nearly every aspect of modern business processes. Managing it, however, can be complex and tedious. This is where managed IT services providers (MSPs) can help. Whether your company needs software solutions, network infrastructure management services, or cloud technology, MSPs can provide all this and more. MSPs defined MSPs are companies composed of specialists […]